Corporate Support
Corporate support for WPBT2 is a powerful blend of community engagement, corporate philanthropy, and market positioning.
Corporate underwriting provides valuable support to WPBT2 – offsetting station costs to broadcast quality programming throughout South Florida. Your corporate message is received by a loyal, intelligent, and influential PBS audience.
Organizations of all types and sizes support WPBT2 through on-air underwriting opportunities on WPBT2HD, WPBT2.3 V-me (Spanish programming), and WPBT2.2 Create (educational and instructional programming); and online underwriting opportunities on WPBT2 websites (WPBT2.org Home and Program Guide pages, and uVuVideo.org).
Benefits Of Underwriting
As a WPBT2 sponsor, you’ll:
- Increase your visibility before a South Florida audience of more than 1.5 million households.
- Enhance your corporate image: Your sponsorship communicates your connection, support and investment in the local community and America’s most trusted institution, PBS.*
- Reach an influential, exclusive audience.
- Distinguish from the competition: WPBT2 offers less clutter, and the uninterrupted programming results in more value for your business. Your corporate message stands out!
- Target your message to reach a specific audience supporting programming genres from news and public affairs to science, the arts and lifestyle programs.
* Respondents to the Roper Public Opinion Poll ranked PBS higher than courts of law, the federal government, commercial broadcast networks, newspapers, Congress and cable television in terms of trust. Roper Public Opinion Poll 2004, 2005, 2006, 2007, 2008 and 2009.
On-Air Underwriting
WPBT2 offers a variety of quality programming to reach your clientele. Learn more…
Online Underwriting
Include your company’s online sponsorship ad on the WPBT2 website. Learn more…
Corporate Challenge On-Air Fundraising Drive
A Corporate Challenge provides a vast amount of on-air exposure, strengthens your company image and demonstrates corporate philanthropy. Your company challenges viewers to join you in supporting WPBT2’s high-quality programs by agreeing to match, dollar for dollar, new membership pledges made that evening, up to a specified amount. Be recognized for your support with your corporate on-air message and a taped testimonial of your business support. Learn more…
For further information about WPBT2’s Underwriting opportunities, please contact Melanie Ink Broeker, Director Corporate Marketing, at (305) 424-4018 or by email at Melanie_Broeker@wpbt.org
