For 30 years, negotiation expert Rick Horrow has given sports fans a front row seat to the games, from helping the NFL build stadiums in Philadelphia, Cleveland and Detroit and making a racetrack rise out of the Kansas City prairie, to teaching classes at Harvard and sharing his insights and behind the scenes stories with fans on TV, radio, and through his bestselling books.  Now, Horrow reveals his one-of-a-kind techniques to harness the power of persuasion and turn the wildest visions into concrete reality as he shares the stories and unique principles he’s lived by when the game is on the line.

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