Art Serve's Innovative Red Eye Exhibit Spawns
ArtServe and Sponsors; Rick Case Fiat, Greater Fort Lauderdale Alliance, Gibraltar Bank and Jerry’s Artarama will deliver a multimedia event portraying a sense of the experimental and unconventional on Saturday, July 14th from 6-10pm. Currently in its 7th year, the Red Eye will fuel the mind, body and soul. An innovative and exciting project that adds a twist to the conventional gallery exhibit, this is the only exhibit enmeshing gallery art with street art bringing attention to beauty in the eccentric and raising awareness to a new-age of artistic expression through dance, graffiti, music, fashion and installations as well as visual art. Forget that nervous little adjective “edgy”: Red Eye 2012 will wield a night that promises to leave you hyped, reflective, inspired, and completely stimulated!
“Red Eye is a spinoff of the Warhol world,” notes Byron Swart, the event founder and coordinator. “It’s overstimulation of the eye. As you walk through the spaces you confront so much that you’re often not sure if you’re a viewer or part of the installation. You’re constantly rubbing your eyes, taking a closer look, and experiencing something new and interesting. This is not your grandmother’s art exhibit.”
“Catering to the highly innovative, low brow and radical, the Red Eye is an energetic and creative concept offering artists in all artistic disciplines an open forum to express themselves.” commented Julia Andrews, ArtServe’s Curator. The Red Eye exhibition itself runs from July 5th to July 27th, 2012 with artwork displayed including 2D and 3D visual artwork, jewelry and installations.
With a crowd of over 1500 expected to experience Red Eye once again, title sponsor Rick Case Automotive is adding a new dimension to this year’s event, allowing one of their new Fiat cars to be “tagged” or covered in graffiti by Abstrk. The car will be unveiled at a private VIP launch party, where it will then be displayed at various locations around Broward County. A graffiti challenge “Cans to Canvas” will be done live on site during Red Eye Event, where people can watch it happen in real time.
“Having Rick Case Fiat involved is taking the event to a new level. It’s the perfect match between the consumer and the corporate world,” says Earl Bosworth, President of ArtServe. “The Fiat is designed like a piece of art. It’s sculptural and has presence. Graffiti art is one of the most popular modes of artistic expression these days. Fusing the two for Red Eye is a phenomenal idea. Red Eye truly becomes where the street meets the gallery with this new element added.”
Mark your calendars for Saturday, July 14th from 6-10pm at ArtServe - the ground-breaking reception promises to invigorate your senses with live music performances by The Hate Ash Buried, Boxwood, Astari Nite, Speaking Volumes and Twilight Notes; live graffiti art by Miss Marvel, Remote, Caron Bowman, Mad Neon, Ruben Ubiera and Abstrk as well as entertainment around every corner. You will not want to miss the Red Shorts, a Film Festival hosted by filmmaker Michael Chasin; open mic, hosted by local poetry guru Renda Writer and DJ’s performing while avant-garde fashion, designed by students from FIU under the guidance of Fashion Curator Sharon Ali premieres on the catwalk, in the Classical South Florida Hall at ArtServe.
Other Sponsors for the event include ArtsCalendar.com, id.im group, Tijuana Flats, Broward County Cultural Division, Fast Printz, New Times, twilight notes, Vibe, Galleria Mall, Transworld Business Advisors, American Intercontinental University, Impact Imagery, Audacity Recording Studio, Slumming Duchess and Resurrection Drums.
ArtServe provides progressive events, programs and services that help artists turn ART into business. ArtServe has been housed in the Fort Lauderdale branch library for over 10 years, where it provides low-cost, shared office space to other nonprofit organizations, each with at least one cultural component. The Fort Lauderdale branch library location houses a multi-purpose auditorium, the JM Family Enterprises Gallery, a dance rehearsal space, the Bienes Business Center, conference rooms, an artists work space and a computer lab complete with a flat-bed poster printer. The facilities are provided at low rates to artists and nonprofit organizations.
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